Tundra Media could be best classified as a boutique style production company. Their primary focus has been meeting their clients communications needs whatever they may be. Over the years this has allowed them to produce a variety of products ranging from commercials, to documentary work, and more recently a variety of educational products including one that is being distributed internationally to emergency responders. Currently they are working on a 3D forensic animation of a serious fire that killed nine firefighters in 2007.
“Our business is based on a professional video and film workflow with some output for Internet use,” says Tundra Media’s CEO Brian Couzens.
“Generally we don’t provide interactive web products, as there are many other company’s that perform this type of work.”
Prior to purchasing Animate, Tundra Media would utilize either Adobe After Effects or Autodesk Combustion for any 2D animation work that they had. “We have found these tools were more capable for animation, whereas Flash is a great tool for scripted web interactivity” says Couzens.
“Our 3D workflow is primarily based on the Autodesk line of products, which can also support 2D animation by utilizing cartoon shaders. The down side is that you have to construct 3D models, so this method is not always the most efficient choice.”
According to Couzens, Tundra Media chose Animate, as they felt that it was the best product for 2D cell and cut out animation work. “We aren’t looking at Animate Pro at this time because we have substantial compositing capabilities, and it is likely that we will jump straight to a Harmony based system if we are successful in develop the funding for our children’s series.”